Lack of authenticity and personality. This is probably one of the main reasons the art of lettering has taken over the world in the last few years.

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The main distinction hand lettering has to offer is imperfection. Getting inside the business where most designs

use perfect shapes and straight lines, lettering stands out from the crowd.

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This art turned out to be a powerful tool that provides exacts solutions for specific design problems.

It puts personality and authenticity into words, making an eye-catching design, which gives great first impressions, as well as leaving it memorable and easily recognisable.

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The key to excellent branding.